How do I monitor my website's AI visibility over time?

A scan is a snapshot. Sites change — platform migrations, robots.txt edits, expiring markup — and the snapshot goes stale silently.

Re-measure, on a schedule, with the same checks — because AI visibility is not a fact about your site, it is a fact about your site today. A platform migration quietly turns server-rendered pages into a JavaScript shell; a plugin update rewrites robots.txt; markup that was populated goes empty. Each of those is invisible in the browser and decisive to a crawler, which is why a one-off scan has a shelf life.

The free way: re-scan when things change

The free scan is free forever — any site, any time, no account. Each scan produces a report link that lasts 90 days, and the same address can be re-scanned once every three minutes, so nothing stops you re-checking after every site change. The discipline is remembering to: the failures that cost visibility are exactly the ones that look like nothing changed.

The Pro way: your own site, under watch

Pro is a verified workspace for your own site at $49/month: an account with magic-link sign-in, proof that you control the domain (a DNS record or a meta tag), and your scan data attached to that account so results accumulate against your site instead of evaporating with a report link. Billing is by Stripe, you can cancel any time, and cancelling keeps your access until the period ends. One plan, one price — when we build more, the list on the pricing page grows before the price does.

What to watch for between scans

Three changes account for most silent regressions: a redesign or platform switch that moves your facts behind JavaScript; a robots.txt edit — often shipped by a plugin or host, not by you — that blocks an AI crawler by name; and structured data that a template update empties without deleting. After any of the three, re-scan the same day rather than discovering it a quarter later.

Straight answers

Why monitor at all if my site is static?

Because the things that break visibility are rarely deliberate edits. Hosts and plugins rewrite robots.txt, template updates empty schema fields, and platform migrations change how pages render — all invisible in a browser and all decisive to a crawler.

What exactly does the $49 Pro plan add over the free scan?

A verified workspace for your own site: an account, domain-ownership proof via a DNS record or meta tag, and your scan data attached to that account instead of living at a 90-day report link. Billing by Stripe, cancel any time. The scan itself stays the same — and the free scan stays free.

How often can I re-scan?

The same address can be scanned at most once every three minutes, and each report link lasts 90 days. Re-scanning after every meaningful site change is the point.

Is there a plan for multiple sites or clients?

Not yet for sale. Pro+ ($99/month, multiple domains) and an Agency tier are listed on the pricing page as coming — we don't take money for things that don't exist.

Related

Where does your site stand? The scan is free, takes about 60 seconds, and needs no account. It fetches your homepage exactly the way GPTBot, ClaudeBot and PerplexityBot do and tells you what they receive.